About
There’s more to this world than you see at first glance. And it can change everything. My passion is to challenge your thinking, spark curiosity, and stimulate thinking to develop new ideas and solutions for leaders, teams and audiences.
Whether at work or play, I have spent my life asking WHY and how to put those insights into action. From dissecting Talmudic laws as a child to investigating different cultures’ during my Anthropology studies at Harvard University; or when examining people’s relationships with products and brands during my career in advertising; the quest for the WHY — and then the ultimate arrival at the HOW — is the thread that is woven throughout all my roles.
As the founder of Human Code Consutlancy, I bring marketing, brand development, advertising, AI-know how and business leadership best practices to evolving and growing companies.
Most recently as the Director at Google’s creative think tank for agencies and brands, my role was to lead a team of creative thinkers and doers who help large advertisers and marketers make sense of human beings’ deep, emotional relationship to the digital space and convert those insights into marketing and creative efforts. While at Google, I also launched an industry-first thought leadership series on human beings emotional relationships with the digital space: Humanizing Digital. This research decodes technology in an inspiring and useful way.
I spent over 15 years prior developing brand and commuicarion strategies on behalf of ceative advertising agencies: DDB/Omnicom and Publicis Worldwide.
I love to share my thoughts on marketing, digital culture and leadership through various articles; interviews, on stages around the globe; and via my Human Code podcast,. You can find many of my ideas in a variety of global publications including: The Drum as an on-going columnist, Business Insider, Huffington Post, NY Times, La Presse, CNBC, Think with Google, NPR, Campaign, & Globes Israel.
Client roster includes: Pepsi, Coca Cola, Unilever, Procter and Gamble, L’Oreal, Volvo, Toyota, Apple, Microsoft, Hertz, Pfizer, Coach, the U.S. Navy, Citibank, AT&T, Vrizon, Hulu, Amazon, Purina, Neslte and Uber.
